In this final piece of the series on DJ branding I want to take a look at two elements that can really help put your DJ brand over the top and make you stand out from other DJs. These two elements are: your story and your logo. Ultimately, everything you do as a DJ should be a reflection of your story, and you should be able to sum up that whole story in one well-designed logo. So to help you figure out what your complete DJ brand looks like, let’s take a closer look at why your logo and story are so important.
What’s Your Story?
Many artists get upset when people tell them their image is more important than their music. But the unfortunate fact is, while we all want more people to hear our music, no one will hear your music unless you have a compelling image to go along with it. So if you want to become a DJ who does more than play the occasional wedding or house party, you’ll have to find some way to set yourself apart from the crowd. And the best way to do that is by telling an interesting story.
At our foundation, humans are natural storytellers. We’re communal creatures, and the way we shape community is by sharing stories with each other. That’s why we go to movies, read books, go to parties, listen to music, and do pretty much anything else in life. In virtually everything we do, we’re either hearing a story, telling a story, or creating a story that we’ll be able to tell later.
So what’s your story?
What is it that makes you different than other DJs? Chances are, you’ve had some sort of life experience that motivated you to learn to DJ, or maybe you’ve had some interesting things happen to you throughout your DJ career. Maybe you work a corporate day job and DJing is your way to throw off the shackles of the working world. Or maybe there’s a specific message or philosophy you try to get across with every gig you play and every mix you release.
Whatever your story is, the point is to find something you can stick to so you can create a compelling narrative to base your DJ brand on.
Why You Need a Solid Logo to Promote Your DJ Brand
A final factor to consider in your DJ branding strategy is your logo. This may seem like a small thing to many people, but actually, coming up with a logo is the best way to ensure you have a consistent DJ brand.
The unfortunate thing is that logos are tough to come up with, especially if you’re not a professional graphic designer. But whether it’s through hiring a professional to help you get the job done, or using whatever artistic or computer skills you have to come up with a logo yourself, the process is totally worthwhile as it will help you solidify your DJ brand as a whole.
The reason your logo is so important is because it forces you to consolidate your entire DJ brand into one simple image. Ultimately, your logo is your identity; it’s a way for you to easily represent to the world what your sound is all about, what your personal style is, and what your story is. If you can sum up those three elements in one image, you’ve done a good job of creating a consistent DJ brand.
The other reason a logo is a beneficial investment is that many DJ’s simply don’t have one. If you’ve got a professional-looking logo that displays your DJ brand in an interesting way, you’ve got a big advantage over other DJs. It may even be the deciding factor in getting you booked over another DJ.
In the end, the main thing to keep in mind is that as a DJ, what you’re really selling (at least on the surface) is not the music you play or even your skills behind the decks. What you’re really selling is a lifestyle. Every big DJ playing major clubs today has a certain lifestyle associated with their brand, and that lifestyle is a major reason their fans go see them spin.
So what’s your lifestyle? And more importantly, how will you sell that lifestyle in a way that gets more people to listen to your mixes and go to your shows?
Need some inspiration? Check out our DJ School and see what some of the world’s top DJs have to say about how they got to where they are today. We’ve also got lessons covering everything you need to know about getting gigs and promoting your brand.