Last time in this series we talked about how to carry yourself online and in person in order to enhance your brand as a DJ. This week I want to delve a little deeper into DJ marketing and talk about how other elements like your DJ name and even what you wear can affect your brand.
What’s Your Look?
DJing is all about the music, so who cares what you look like, right?
DJing may be all about the music for you, but for about 80% percent of the people who go to an average DJ gig, your music is not how they’ll remember you. While a few people may remember your great song selections or some of the great transitions you played at a gig, most people will remember you by what you looked like. So dress wisely.
Take a look at some of your favourite DJs. Do you think they just show up to their gigs in whatever they happened to be wearing that day? Although most DJs don’t really talk about their “look,” choosing the right look is a huge part of winning at DJ marketing. Virtually every major DJ today has some sort of defining feature (think Daft Punk’s helmets, Skrillex’s haircut and glasses) or if not that, they at least dress in a way that presents an image that’s consistent with their sound.
What’s Your Name?
Choosing a DJ name might seem like a trivial matter when you’re first starting out, but it may actually have a huge impact on your DJ career. Often the name you pick for your first gig will stick for your whole career, so make sure you choose your name wisely, even if you think it doesn’t really matter at first.
A DJ name can be anything you want, but there are a few rules to follow to make sure your name is easy to market: Make it unique, make sure it’s relatively easy to pronounce and easy spell, and most importantly, make sure there’s a good story behind your name.
If you saw our post on How 5 Famous DJ’s Got Their Stage Names, you’ll remember that each of these DJs had not only an interesting name, but also an interesting story behind their name. deadmau5 is an interesting name on its own, but he didn’t just pick this name at random; it came out of an online joke that started when he found a dead mouse while changing his computer’s sound card.
How Good DJ Marketing Helps People Understand Your Music
A lot of DJ marketing is about things other than music, but if you do it right, all of this marketing should actually enhance your music. How? By giving people more ways to understand your sound before they see you DJ.
Every DJ with a signature look and memorable name crafted those elements based around their unique musical style. Think about some of those famous DJs again and pretend that you’ve never heard their music before. What does their name and look tell you about what their music might sound like? If you see a couple of guys with space helmets who call themselves Daft Punk, you probably have all sorts of images in your head already (“There must be funk elements to their music, as well as a punk rock attitude, and what’s with those space helmets? Those guys must be pretty mysterious.”)
Now isn’t that much better than seeing a guy in a t-shirt called “DJ Steve” and trying to guess what his sound is all about?
Next time in this series we’ll wrap up by talking about a few more DJ marketing skills that will help solidify your brand and get you more DJ gigs. For more tips and tutorials on how to become a successful DJ, check out our online DJ school, where we teach you not only how to market yourself, but also how to play great music once you’ve landed some gigs.