If you follow DJs like Diplo or Deadmau5 on Twitter, you may get the impression that mastering social media for DJs is the best thing you can do to build your DJ career. Spending a lot of time on Twitter, Instagram, Tumblr, Facebook, and other social media sites has become increasingly popular with DJs today, especially those from the younger generation. So how much of a difference does your social media strategy really make? Depending on whom you ask, social media for DJs is either the secret sauce for mainstream success, or a colossal waste of time.
How Much Does Social Media Presence Matter for DJs?
Many of today’s top DJs have legions of followers across a variety of social media channels, and likely invest a great deal of time and/or money into keeping their followers up. So does that mean that you need to tweet 50 times a day if you want to become a successful DJ? According to the numbers, apparently not.
A study released at the 2013 International Music Summit tracked the frequency of Twitter posts of 14 of the world’s top DJs. Then they compared the frequency of tweets to the number of followers each DJ had. You might think that those who tweeted the most would have the most followers, but that’s not what the study found.
While David Guetta was one of the least active DJs on Twitter, with only a few tweets per day, he had by far the most followers in the group (as of May 2013 he had over 9 million Twitter followers). On the other side of the equation, Diplo was by far the most active on Twitter, with over 30 tweets per day, but only had about 1 million followers. Then of course there’s Daft Punk, who don’t even have a Twitter account, but still manage to earn an average of $225,000 per show.
So does social media for DJs really matter? Based on the stats, it seems that there isn’t any real correlation between the frequency of social media posts and the number of followers one has. And for that matter, there’s no real correlation between the number of followers a DJ has and how much money they make either.
Is It Worth the Effort?
So what’s the best strategy for taking your DJ career to the next level? If you’ve already mastered the art of creating mashups, beatmatching, mixing in key, remixing, entertaining a crowd, and everything else a great DJ is expected to do, then sure, maybe spending a bit more time on Facebook could help you career. If, on the other hand, you’re not the best DJ you could possibly be, then you’d probably benefit more from building your skills than building your followers.
Of course, social media for DJs can be a great way to get the word out about gigs, promote your music, and ultimately build some buzz about your DJ brand. So while it may not help you much to tweet as often as Diplo, ignoring social media altogether won’t help you much either (unless you’re Daft Punk). So what’s the answer? For most DJs, the best social media strategy is to focus on quality, not quantity.
In the coming months on the blog we’ll talk about some social media strategies for DJs that will help you get more followers without having to spend every hour of every day tweeting, posting to Facebook, taking Instagram photos, blogging, and otherwise wasting time, so you can focus on what’s most important – honing your craft and making great music.
Looking for the best way to hone your craft online? Try out a membership to Spin Academy today for only $19.95 per month – we offer in-depth video tutorials on every aspect of what it takes to play great music and become a successful DJ.