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Music News
Today, Apple officially launched iTunes Radio.  This launch coincides with the release of iOS7, Apple’s revamped mobile operating system.  iTunes Radio will be Apple’s official venture into the word of streaming radio alongside established giants such as Spotify, Pandora, Google Play Music, and Rdio.

What sets iTunes Radio apart from its competitors is its integration with the user’s existing iTunes library and generating genre-based playlists based on their preferences.  Presumably, since many people are already using iTunes, the level of personalization with iTunes Radio should outshine its competitors and should adapt more quickly.

iTunes Radio is free and ad-supported, unless you subscribe to iTunes Match.  In that case, your iTunes Radio will be personalized AND ad-free.

 

DJ News
Ableton 9.1 beta was just released and is the first major update since its release in March.  The public beta has a few major updates, the first of which is dual monitor support.  This new dual monitor option will allow users to fully exploit Live’s two interfaces (session and arrangement view) simultaneously.  You could also use it to open a full mix window or a full monitor MIDI editor.

In addition to the dual monitor support, Live will also have an improved rendering engine.  This includes improved sample-rate conversion as well using multiple-cores to improve rendering speed.

For Push owners, Live 9.1 will have a brand new melodic step sequencer.  This feature will also extend to editing automation with step-by-step automation.

 

New Gear
Traktor announced the release of its updated S4 and S2 controllers last week.  Updates include adding eight color-coded RGB buttons for triggering FX and samples, jog wheels with higher resolution, and dedicated Flux Mode and Remix Decks controls.  The biggest update, however, is that the new S4 and S2 will work with all laptop/desktop Traktor software as well as the Traktor apps for iPhone and iPad.  This hardware extension is poised to take Native Instruments‘ mobile DJ offering to the next level.  With storage capacity and processing power of mobile devices ever-increasing, it seems logical that a line up of robust hands-on professional controllers would follow.  It will be interesting to see how many DJs adopt the mobile gear as their primary setup as more hardware of this nature is released.

Check out the video demo from Mad Zach…

 

Best Mix
The best mix is not really a mix, but a free preview album stream from Prison Garde.  A resident of Montreal and currently playing some shows out west (including Victoria’s Rifflandia), Prison Garde always brings the heat.  Check out the 909 and Moog-laden dance vibes of his latest studio effort, Fortresses.

 

Free Download
Australia’s Wave Racer has hit one out of the park with his remix of DCUP’s “Don’t Be Shy”.  Crisp snares, rolling arpeggios, and pitched vocal work all shine through the glimmering feel-good chord progressions on this track.  If this doesn’t leave a smile on your face, I don’t know what will.

Grab a free download at XLR8R.

 

 

 

If you want to learn more about DJing and gear we highly recommend you check out our online DJ School Spin-Academy.

We’re all online in one way or another.  It’s definitely a necessity for anyone working in a creative field of business; including DJs.  You probably already have a Facebook page and a Twitter account, but are you maximizing your time on them?

We’ve compiled some general knowledge and tips about getting started with your digital identity.  This may seem like common knowledge to some, but implementing it all in a cohesive manner can sometimes be tricky.

Things you need to start your profiles:
- profile picture
- some sort of ‘logo’
- a number of remixes/mixes/mixtapes
- album art for every mix/remix
- one sentence about you and/or your style
Facebook
Strengths: You can post a variety of different media that is easily viewed by a large extended network.

Weaknesses: If you have separate personal and persona pages, keeping active without burning out or spamming your network can be difficult.

Tip: Use this as your central hub for everything you do online.  FB’s capacity for conversations as well as media (audio, video, photos, etc.) make it a great place to collect everything related to you.

Twitter
Strengths: Arguably the best medium to have conversations with your network.

Weaknesses: While being one of the best at connecting people, can oddly also be one of the most un-personal mediums to put yourself on if not done correctly.

Tip: Use twitter the same way you would text or chat with someone.  Sure, you can post links to your stuff, but use this as a platform to give your DJ persona a voice.

Soundcloud
Strengths: High quality audio streams that integrate very well with other platforms.

Weaknesses: The tiered account system has upload time limits, so unless you want to pay it doesn’t really work for uploading multiple hour-long mixes.

Tip: To avoid running into your time limit create teaser mixes of your longer DJ sets and/or mixtapes.  Post a link to wherever the full length mix can be streamed or downloaded.

Mixcloud
Strengths: You can upload as many hours of mixes as you want, all for free.  Also can tag and timestamp your mixes with buy links for the artists.

Weaknesses: Not as widespread among non-DJs/producers as some other platforms.  Player doesn’t integrate with other sites very well.

Tip: You can use your Mixcloud account as your ‘reel’ to solicit to new promoters and clubs.  Make mixes across different genres and tag everything properly so that people know what they’re going to be listening to.

YouTube
Strengths: HUGE user-base, excellent social features, and great integration with almost every site on the web.

Weaknesses: Since it is so big, cutting through all of the noise can require a bit more work than some other sites.

Tip: Create videos from your mixes and remixes using After Effects, iMovie, or whatever video editing software you have.  Even though the audio is the primary concern, give people something to look at on the screen.  There are many tutorials on YouTube about how to do this…

Google +
Strengths: It integrates perfectly with all other Google products.

Weaknesses: Everyone spends their time on FB and Twitter, not G+.

Tip: Use this in a similar capacity to FB, but focus on it as a tool for SEO.  Use as many links as possible to your other sites.  This means posting YouTube videos, FB photos, Cloudcasts, everything.  The more links you can make the better.

 
General Tips:
- Try to use the same email account to set up all of your social media profiles.
- Make posting a daily habit.  You should say something on at least one of your profiles every day.
- Respond to all comments and direct messages from fans.
- Use similar, if not the same, photos and logos across all profiles to create a clear brand.

If you want to learn more about DJing and gear we highly recommend you check out our online DJ School.

About Spin Academy

Spin Academy is an online DJ and music producing school. At Spin Academy our goal is to give you the necessary skills to unleash your true musical creativity, and carrier potential. We have a huge library of high quality up to date video tutorials featuring some of the most successful DJ’s and music producers in the world.

Questions? Give us a shout at support@spin-academy.com

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