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Music News

Far too many years in the making, YouTube will finally be hosting it’s own music awards show.  Airing on November 3, the voting will be fan driven (as would expected from a social platform) and the nominees will be announced on October 17th.  The first annual YouTube awards are presented in partnership with Kia and will be hosted by Jason Schwartzman.  They will be held at Pier 36 in New York, but will be live streaming from various locations around the globe iincluding Seoul, Moscow, London, and a location in Brazil. It will also feature performances by Lady Gaga, Arcade Fire, and Eminem, all of which will be live-streamed under the direction of Spike Jonze.

YouTube has become a major player in the music industry over the past few years and has largely take on the role of new talent discovery.  The amount of music being uploaded and viewed on YouTube everyday is staggering, so it is only fitting that they have a fan-drive, large production event to celebrate.

Check out the intro video from Jason Schwartzman…

DJ News

In the wake of several news headlines related to “molly” and EDM partygoers (including the shutdown of the final day of the Electric Zoo festival due to multiple overdose deaths and a Gloucestershire man that died this past Saturday) one UK party spot has implemented a new drug testing system.

The Warehouse Project venue in Manchester will now have government employed scientists on site to test drugs that have been confiscated or willingly handed in by partygoers.  They will test for any harmful additives that might be a danger to the venue’s patrons and then publish warnings through social media.  The test launch of the project is set to happen on Saturday October 12th, with further dates to follow this year.

Gear

Native Instruments has unveiled it’s new flagship production hardware; the Maschine Studio.  The new and improved Maschine features two large HD color displays, a brand new comprehensive edit section, a jogwheel for precision movements, and some other overall improvements in functionality.  Coinciding with the release of the Maschine Studio is the new Maschine 2.0 software.  The new software will have an upgraded audio engine, a mixer window, five new drum-synths, and a “plug-in strip”.  The Maschine Studio will come bundled with the 2.0 software when it’s released in Novemeber (at and expected proce of about $999 USD), and existing Maschine and Maschine Micro users will be able to upgrade to 2.0 for a small fee.  Check out their launch video below…

Free Download

In a fitting tribute to the passing of former Nintendo President Hiroshi Yamauchi, bass wizard Thundercat has released a track entitled “Bowzer’s Theme”.   The track is what you would expect with a name like that; beautifully moody chord progressions on a theme that takes you back to the golden age of video games.  Make no mistake, this is not a dance track, but music like this is in many ways a precursor to modern EDM.  Now let’s hear some remixes!

Best Mix

This week’s best mix comes courtesy of Montreal’s Kaytranada.  This 30 minute mix was down for the 2013 Brooklyn Electronic Music Festival and is packed full of upbeat dance tunes.  It starts off with heavily sidechained atmospheric swells, which morphs into a feel good 80’s disco flavor.  This theme continues, but flows briefly into 90’s RnB territory which slides into some variations on vocal house.  Overall, a feel good short dance mix that makes you want to smile and move your body.

If you want to learn more about DJing and gear we highly recommend you check out our online DJ School Spin-Academy.

We’re all online in one way or another.  It’s definitely a necessity for anyone working in a creative field of business; including DJs.  You probably already have a Facebook page and a Twitter account, but are you maximizing your time on them?

We’ve compiled some general knowledge and tips about getting started with your digital identity.  This may seem like common knowledge to some, but implementing it all in a cohesive manner can sometimes be tricky.

Things you need to start your profiles:
- profile picture
- some sort of ‘logo’
- a number of remixes/mixes/mixtapes
- album art for every mix/remix
- one sentence about you and/or your style
Facebook
Strengths: You can post a variety of different media that is easily viewed by a large extended network.

Weaknesses: If you have separate personal and persona pages, keeping active without burning out or spamming your network can be difficult.

Tip: Use this as your central hub for everything you do online.  FB’s capacity for conversations as well as media (audio, video, photos, etc.) make it a great place to collect everything related to you.

Twitter
Strengths: Arguably the best medium to have conversations with your network.

Weaknesses: While being one of the best at connecting people, can oddly also be one of the most un-personal mediums to put yourself on if not done correctly.

Tip: Use twitter the same way you would text or chat with someone.  Sure, you can post links to your stuff, but use this as a platform to give your DJ persona a voice.

Soundcloud
Strengths: High quality audio streams that integrate very well with other platforms.

Weaknesses: The tiered account system has upload time limits, so unless you want to pay it doesn’t really work for uploading multiple hour-long mixes.

Tip: To avoid running into your time limit create teaser mixes of your longer DJ sets and/or mixtapes.  Post a link to wherever the full length mix can be streamed or downloaded.

Mixcloud
Strengths: You can upload as many hours of mixes as you want, all for free.  Also can tag and timestamp your mixes with buy links for the artists.

Weaknesses: Not as widespread among non-DJs/producers as some other platforms.  Player doesn’t integrate with other sites very well.

Tip: You can use your Mixcloud account as your ‘reel’ to solicit to new promoters and clubs.  Make mixes across different genres and tag everything properly so that people know what they’re going to be listening to.

YouTube
Strengths: HUGE user-base, excellent social features, and great integration with almost every site on the web.

Weaknesses: Since it is so big, cutting through all of the noise can require a bit more work than some other sites.

Tip: Create videos from your mixes and remixes using After Effects, iMovie, or whatever video editing software you have.  Even though the audio is the primary concern, give people something to look at on the screen.  There are many tutorials on YouTube about how to do this…

Google +
Strengths: It integrates perfectly with all other Google products.

Weaknesses: Everyone spends their time on FB and Twitter, not G+.

Tip: Use this in a similar capacity to FB, but focus on it as a tool for SEO.  Use as many links as possible to your other sites.  This means posting YouTube videos, FB photos, Cloudcasts, everything.  The more links you can make the better.

 
General Tips:
- Try to use the same email account to set up all of your social media profiles.
- Make posting a daily habit.  You should say something on at least one of your profiles every day.
- Respond to all comments and direct messages from fans.
- Use similar, if not the same, photos and logos across all profiles to create a clear brand.

If you want to learn more about DJing and gear we highly recommend you check out our online DJ School.

About Spin Academy

Spin Academy is an online DJ and music producing school. At Spin Academy our goal is to give you the necessary skills to unleash your true musical creativity, and carrier potential. We have a huge library of high quality up to date video tutorials featuring some of the most successful DJ’s and music producers in the world.

Questions? Give us a shout at support@spin-academy.com

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